Articles from April 2010

Last night’s TV political debate – style over substance?

on 26 April, 2010 No comments yet -

TV Election DebateWatched the TV debate last night and had a couple of thoughts as to how it related it to consumer behaviour.

As someone who has ignored/become disillusioned with politics (voting, but voting for the one I disagreed with least) I turned over a new leaf and was ready to seeing who caught my eye – but not necessarily be drawn into the detail of what they had to offer. Commercially I guess I was ‘in the shop’ if not yet ‘ready to buy’.

I thought the format of the TV debate was excellent. It was a great stepping-stone in taking a political party and matching it to a personality – if not particularly their policies. By giving party politics a bit of X-factor style

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