Articles from August 2011

Advertising for law firms – 9 tips for an effective campaign

on 24 August, 2011 No comments yet -

Very much at the visible end of the marketing spectrum advertising is often done badly, expensively and without proper consideration of what a law firm is trying to achieve in the long-term.

In part 1 of a two-part article, Jon Hepburn from the Shropshire-based Fedora Consultancy point out how to make your campaign a success and avoid the pitfalls.

Article Categories: Business development,Law Firm marketing,Marketing planning
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Client feedback for law firms – why do it?

on 9 August, 2011 1 comment so far -

In the new SRA Regulations, Mandatory Principle five states ‘(You must) provide a proper standard of service to your clients’. Measuring client satisfaction is an ‘Indicative Behaviour’ and a concept certainly appreciated by most solicitors if not acted upon by all of them.

What’s actually done often depending on the culture of their firm. Jon Hepburn from The Fedora Consultancy and Managing Director of Legallybetter takes a closer look…

Article Categories: Client feedback,Law Firm marketing,outsourcing,SRA compliance
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