On the blog…

Contributors to the CoreLegal blog include experts from our membership. Our bloggers, who also often speak at CoreLegal CPD Seminars explore the key areas of the legal profession, providing insight, practical advice and informed opinion. Please feel free to comment on blog posts.

If you would like to suggest a topic for a blog post, call us on 01494 483728, email info@corelegal.net or drop us a line from our contact page.

Law firm marketing basics: No.6 – branding

on 20 November, 2012 No comments yet -

In the fourth topic of this series, founder member of CoreLegal Jon Hepburn from The Fedora Consultancy considers the brand for law firms, an area that has not yet fully developed among law firms.

You may not feel it applies to your firm, but in an increasingly consumer-driven legal services market, the development of your firm’s brand and image will become more and more important. Read on to find out more about this much misunderstood subject. 

Article Categories: Law Firm marketing,Professional opinion
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“Everything changes but you…”

on 23 October, 2012 No comments yet -

New CoreLegal member Caroline Newman (Founder and CEO of Lawdacity™)  gives some law firm leadership insights in advance of her presence at a Strategic Leadership Forum on 24th October. The event includes Professor Stephen Mayson and former dragon James Caan. Caroline will be co-chairing three of the workshops and Lawdacity™ will be exhibiting at the event.

Article Categories: Events and seminars,Law firm management,Leadership
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Lawyers – Dealing with Uncertainty, Insecurity & Failure

on 10 October, 2012 No comments yet -

Founder and Managing Director of ProFirma (and new CoreLegal member) Tom Worner  reflects on an article in the Guardian online pondering whether we might all be better off if we were a lot more open to and accepting of negative experiences and failure.

Put in the context of  the legal services market Tom considers the importance of personal development, the role that ‘soft skills’ can play and ways to accept and deal with change, amongst many other observations. Well worth reading.

Article Categories: Personal Development,Professional opinion
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Law firm marketing basics: No.3 – Cross-selling your services

on 4 October, 2012 No comments yet -

In the third topic of this series, founder member of CoreLegal Jon Hepburn from The Fedora Consultancy looks at cross-selling  your services to existing clients. That is, introducing them to additional (relevant) services. 

Article Categories: Business development,Law Firm marketing,Marketing planning
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Law firm marketing basics: No.2 – telemarketing

on 1 September, 2012 No comments yet -

Often derided, but often it can’t be beaten – telemarketing is a marketing ‘Marmite’ activity if ever there was one. It is best used for targeting potential commercial clients. The beauty of a telemarketing project is that you can tailor it according to your needs. Jon Hepburn from The Fedora Consultancy takes a closer look – find out more below.

Article Categories: Business development,Law Firm marketing
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Thinking of disposing of your law firm? Well, don’t get ripped off.

on 23 July, 2012 1 comment so far -

A tale of woe about a solicitor who didn’t take professional advice about the sale/merger of his law firm – who learned a very expensive lesson. From CoreLegal founder member Ray Fox from the Bottom Line Consultancy – a specialist in helping Solicitors sell, merge or value their practices.

Article Categories: Selling law firms
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