Articles covering 'Business development'

Competing and communicating: rebuilding solicitor reputations – locally.

on 12 June, 2013 No comments yet -

There are too many solicitors (and nearly 11,000 law firms) chasing too little work up against aggressive new competition from High Street brand names with huge marketing budgets seeking to do to the legal service market what they did to the financial services sector.

The larger law firms in the personal injury market are also starting to flex their muscles through strategic collaborations and a commitment to online marketing. CoreLegal founder member Jon Hepburn from The Fedora Consultancy takes a look at the situation for the high street law firm.

Article Categories: Business development,Law Firm marketing,Marketing planning,Professional opinion
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LinkedIn for Lawyers – a guide

on 20 November, 2012 No comments yet -

Tom Worner of ProFirma has written a short ‘LinkedIn for Lawyers’ guide, setting out how lawyers (solicitors, barristers, legal executives, trainees, and so on) can use LinkedIn to raise their personal brands/profiles, and generate more leads, opportunities, clients and business.

The guide also looks at the current climate in the legal services industry, and at what lawyers can do to stand out and succeed. Sound interesting?  Then read the following extract…

Article Categories: Business development,Law Firm marketing,Social media
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Law firm marketing basics: No.3 – Cross-selling your services

on 4 October, 2012 No comments yet -

In the third topic of this series, founder member of CoreLegal Jon Hepburn from The Fedora Consultancy looks at cross-selling  your services to existing clients. That is, introducing them to additional (relevant) services. 

Article Categories: Business development,Law Firm marketing,Marketing planning
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October 24th, Birmingham – CoreLegal Business Growth Seminar for High Street Law firms

on 17 September, 2012 No comments yet -

CoreLegal has brought together three leading speakers in their field to stage a half-day (3 hour CPD) seminar in Birmingham for law firms. 

The event is to discuss the highly topical question of ‘How To Grow Your Practice – By Organic Growth, Merger Or Acquisition?’…

Article Categories: Business development,Events and seminars,Hot Topics,Marketing planning
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Law firm marketing basics: No.2 – telemarketing

on 1 September, 2012 No comments yet -

Often derided, but often it can’t be beaten – telemarketing is a marketing ‘Marmite’ activity if ever there was one. It is best used for targeting potential commercial clients. The beauty of a telemarketing project is that you can tailor it according to your needs. Jon Hepburn from The Fedora Consultancy takes a closer look – find out more below.

Article Categories: Business development,Law Firm marketing
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Marketing basics for law firms: No.1 – A client database

on 5 July, 2012 No comments yet -

As an existing provider of legal services, you have an advantage over any new competition. That is, a bank of customers who already know you and are doing business with you. Law firms need to be proactive – the new competition, those big ‘High street’ brands will also be targeting your clients – as their customers. Insurance companies don’t assume you’ll renew your premium – they get in touch.

Article Categories: Business development,Hot Topics,Law Firm marketing,Marketing planning
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Corelegal offers legal support services and online support to solicitors and barristers in London and across the UK
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