Articles covering 'Marketing planning'

Competing and communicating: rebuilding solicitor reputations – locally.

on 12 June, 2013 No comments yet -

There are too many solicitors (and nearly 11,000 law firms) chasing too little work up against aggressive new competition from High Street brand names with huge marketing budgets seeking to do to the legal service market what they did to the financial services sector.

The larger law firms in the personal injury market are also starting to flex their muscles through strategic collaborations and a commitment to online marketing. CoreLegal founder member Jon Hepburn from The Fedora Consultancy takes a look at the situation for the high street law firm.

Article Categories: Business development,Law Firm marketing,Marketing planning,Professional opinion
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Law firm marketing basics: No.3 – Cross-selling your services

on 4 October, 2012 No comments yet -

In the third topic of this series, founder member of CoreLegal Jon Hepburn from The Fedora Consultancy looks at cross-selling  your services to existing clients. That is, introducing them to additional (relevant) services. 

Article Categories: Business development,Law Firm marketing,Marketing planning
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October 24th, Birmingham – CoreLegal Business Growth Seminar for High Street Law firms

on 17 September, 2012 No comments yet -

CoreLegal has brought together three leading speakers in their field to stage a half-day (3 hour CPD) seminar in Birmingham for law firms. 

The event is to discuss the highly topical question of ‘How To Grow Your Practice – By Organic Growth, Merger Or Acquisition?’…

Article Categories: Business development,Events and seminars,Hot Topics,Marketing planning
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Marketing basics for law firms: No.1 – A client database

on 5 July, 2012 No comments yet -

As an existing provider of legal services, you have an advantage over any new competition. That is, a bank of customers who already know you and are doing business with you. Law firms need to be proactive – the new competition, those big ‘High street’ brands will also be targeting your clients – as their customers. Insurance companies don’t assume you’ll renew your premium – they get in touch.

Article Categories: Business development,Hot Topics,Law Firm marketing,Marketing planning
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May 25th 2012 – CoreLegal Seminar Focuses On Business Growth for High Street Law firms

on 27 April, 2012 No comments yet -

CoreLegal has brought together three leading speakers in their field to stage a half-day (3 hour CPD) seminar in London for law firms. The event is to discuss the highly topical question of ‘How To Grow Your Practice – By Organic Growth, Merger Or Acquisition?’…

Article Categories: Business development,Events and seminars,Hot Topics,Law Firm marketing,Marketing planning,Selling law firms,smaller law firms
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E-newsletters: ‘Raise the bar and ditch the junk’

on 18 October, 2011 1 comment so far -

Business-to-business, e-newsletters have become the ubiquitous communication channel. Quick and easy to create, they are a cost-effective and speedy way of reaching  clients and prospects.

But they are often done badly, with little thought for the needs or interests of the recipient and ignoring best practice. Jon Hepburn from the Fedora Consultancy looks at some of the key preparation areas to consider when planning a campaign.

Article Categories: Business development,Hot Topics,Law Firm marketing,Marketing planning
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Corelegal offers legal support services and online support to solicitors and barristers in London and across the UK
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